Sample Vina Robles wines with Luke Fuller
Luke Fuller entered the beverage industry in 1993 as a merchandiser at Union Beverage Company, which at the time was one of the three largest distributors of Spirits and Wine in the Chicagoland area. Early in his career Luke developed a passion for the industry and wanted to grow within it, and at Union Beverage Company Luke took it upon himself to learn as many roles as possible. During his time at the distributor, Fuller had extensive experience both in the off and on premise markets as a sales representative and District Manager. He continued to grow with the distributor and became Brand Manager in the beer division. These varying positions and responsibilities helped Luke grow as a professional and were very instrumental in helping him understand the inner workings of the distributor at many different levels.
This experience also helped Luke build an excellent foundation for the supplier side of the business, and in 2001, he transitioned to this segment of the industry, selling premium and luxury spirits and wines from countries such as France, Italy, Scotland, Barbados, and The United States with Remy Cointreau. In 2009, he started selling wines from Argentina and Chile for TGIC Importers, and he specialized in selling Spanish wines from the Fine Estates from Spain portfolio (Jorge Ordonez portfolio) until late 2015. In November 2015, Luke was hired as the Midwest Regional Sales Manager for the Vina Robles Vineyards and Winery, which is family owned and operated, located in Paso Robles, CA. He manages 7 states and works with distributors and accounts to help build the brand exposure of Vina Robles.
Luke has extensive experience selling wines, spirits, champagne, and sparkling wines, which includes experience managing multiple markets.
In 2006, Luke built upon his appreciation for wine, fine spirits, and passion for selling these products and earned a certification from WSET IC.
About Vina Robles Vineyards & Winery: Growers and makers of expressive, approachable estate wines from Paso Robles, CA, Vina Robles owns and farms 6 SIP Certified Sustainable vineyards in 5 regional sub-districts. First-class hospitality service is offered through unique, memorable experiences with wine, food, and music at their core. The vineyards and winery are managed by two Swiss families who have been farming winegrapes in Paso Robles for over 25 years.